Cookie policy

What are cookies?

Websites download tiny text files to your computer, as you browse the internet, and these tell the websites which set them that you have been there before. They contain strings of random-seeming text, known as ‘unique identifiers’, so websites recognise you but if you delete your cookies (or visit the website from another browser or computer) the website will not be able to remember you.

You don’t need to worry about cookies installing anything on your computer, or being used to personally identify you, as they are simple text files that do not have this capability.

If you’d like to know more, is a great resource


What are cookies used for?

In order to better understand the ways our customers use our site, so we can tailor it to their preferences, we make use of cookies. They don’t tell us anything about specific individuals (nor do they hold such information) but they remember preferences and help us serve our customers better.

We do not share, with third parties, these cookies or the information we collect with them. 


What Cookies Do We Use?

The cookies we use are listed below, alongside an explanation of each one:

ASP.NET_SessionId – ASP.NET issues a cookie called ASP.NET_SessionId. These cookies are used to maintain your user session. If you disallow this cookie it may cause the application to fail.

__utma, __utmb, __utmc, __utmz – these cookies enable the function of Google Analytics. This software helps us analyse visitor information such as browser usage, new visitor numbers, response to marketing activity. That information helps us to improve the website.

_vis_opt_xxxxxxxi – these cookies are set by Visual Website Optimizer, which allows us to improve website usability.

WRUID – these cookies enable the function of Clicktale. This helps us understand how people interact with our website, allowing us to make improvements to site content and navigation.


What cookies do third parties use?

While both session and persistent cookies are also used and set by our third-party partners, these (like ours) contain no personally identifiable information, and you are free to delete them whenever you wish. The cookies that may be utilised are listed below, to give you a bit more information. 

Struq (pref) – Struq cookies collect browsing data – like the products you have viewed. This data may then be used by other website(s) in their network to serve advertisements containing products that you may have looked at or similar products. Advertisements will always include a link to Struq’s Privacy Policy page. If you’d like to opt out of ad targeting, or would like to see more information on why you are being retargeted, simply click the blue ‘i’ icon which appears in the top right hand corner of every advertisement. 

DoubleClick (various) – DoubleClick is an advertising business owned by Google. DoubleClick use cookies to serve our adverts on third party websites. The DoubleClick cookie serves relevant ads to potential customers and gathers information about how or if you are interacting with these ads. We use DoubleClick conversion tracking cookies to track on-site conversions.

Adform (various) – Adform’s advertising technology is used on many websites to gather statistics about visitors and collect information used to decide which ads to display, such as showing similar products to those a visitor has looked at before. Adform uses a cookie mechanism for this purpose, but only on an anonymous basis. This means that Adform stores no personal information such as email addresses, names or addresses in the cookie or in the cookie-based profile.